When you want to say something big — no, big — no, REALLY BIG, BIGGER THAN BIG, THE BIGGEST OF THE BIGS — should you choose italics, ALL CAPS, or underlined text?
First, consider none of those. Try letting the text speak for itself, rather than using formatting to speak for it. You’ll be surprised how often your story can remain clear and effortless without any text formatting at all. Indeed, reading this paragraph is a whole lot easier than the over-formatted one above. AM I RIGHT?
So okay—you’re sure you want emphasis after all. Which print book styling is best?
The case against underlines
Look at the sample text above. We’ve learned that underlined text is supposed to be more important, so that part works okay. But in this World of Internet Things we live in, many browsers use underlined text to suggest a hyperlink to another website. (They also often make links purple — don’t get me started on what an ugly idea that is.)
So what? So this: on websites, PDFs and eBooks, your readers will try to click on the link. Did you try to click on the purple word purple above? Nothing happened, in spite of it being underlined. And purple. Readers will think your document is broken, and they’ll pull out a voodoo doll of you and stab it for making them feel stupid.
Worse, the underlines cross right through the carefully designed descenders of the font: every g and j and p will have a fat black line across it. It looks crowded. To my eye, even underlined CAPITALS look jammed up. Underlining isn’t part of a font’s design, so it rarely looks like a nice addition.
So scratch out underlining for emphasis and leave it for your hyperlinks.
All caps: do you really need to SHOUT?
Maybe you do. Maybe your character is yelling his head off. But ALL CAPS has a big downside: it stands out on the page, calling attention to itself before the reader gets to the actual content.
In the sample above, the capitalized words might as well be in hyperlink purple. As soon as you see the page they draw your eye to them, without the benefit of context. Your eye scans the page, picks out every capitalized word, your brain wonders why, then hopefully you go back to actually reading the text.
It’s subtle, but it interrupts the reading experience. We want reading to be so effortless that the audience doesn’t even notice the process, and just wallows in your brilliant story.
Bonus points for proportional oldstyle numerals: Let’s digress. Notice the numerals “$28,000” on the sample page above? You had to search a bit, didn’t you? That’s because the number was set in an “oldstyle” font. All OpenType fonts include oldstyle numerals, which are designed with ascenders and descenders just like other letters. That helps them blend into the text. Normal “lining” numerals are all the same height, and guess what? They look just like ALL CAPS. Google your writing program to find out how to call up the oldstyle option where appropriate. It’s usually about as easy as choosing italics or underlines.
And the winner is: italics for emphasis
Italic text is designed to blend perfectly with its surroundings, yet give the reader a little nudge. It doesn’t look dramatic, but that’s the whole idea. Let the reader add the drama in her head. Her imagination will do the shouting, and in her imagination is where you want to be. Underlines and all-caps risk yanking the reader back to the cold reality of your physical page. Italics work more like a whisper in imagination’s ear.
Trust your reader to do the heavy lifting regarding how your story characters sound. Don’t force it with big font choices. Your words should do the talking, not your letters. And here’s a bonus primer on how to set italics properly.
Do you find the text samples above intriguing? They’re lifted from my latest book Of Mice and Me. And that’s in italics only because it’s a book title. That’s the law.