Just Your TypeType, design, writing and other funny stuff
National Public Radio shared an interesting story about the redesigning of Helvetica. By far, Helvetica is used more often than any other face, so why redesign? Technical reasons, mostly to do with changing times. It’s a great story, but not for here.
Naturally, there were thousands of comments on their website, for and against. Next came the passive-aggressive “oh you said font when you meant typeface.” Then, like they do, the design snobs turned on each other like wild dogs in a feeding frenzy of who-knows-more.
Perhaps my favorite was the woman who said, “As a type designer, you should have said know-it-alls, all hyphenated with no apostrophe, not know it all’s.” She was right about the grammar, but her comment was as weird as if she had suggested, “As a plumber, I say you should get your tires rotated.”
I’ll bet my lunch that she’s not even a type designer. She works on page layout. Maybe a typesetter. You’re a type designer if you’ve created your own typeface from scratch. Maybe named it after yourself, like “Mr. Helvetica.” And if so, you’re way too cool to be scrapping it out with the rest of us in the comments of NPR’s website.
Font and typeface used to be very different. Like all things typographic, we snobs love to go back to terms used in the letterpress days, when everything was set by hand and made of metal and needed oil. But they’re not anymore, and those differences aren’t helpful. Back then, a font was a box of letters. You got them out and put them in a row to make a sentence. If you needed bigger or bolder letters, you pulled out another font from another box.
Nobody will jump you if you say typeface, because it is a general term for what you’re looking at. Do you admire the lettering on a magazine cover? Nice typeface! Proud of how your kid wrote on the sidewalk? Nice typeface!
So if there’s a a hair to split today, it’s here: a font is the tool you use to express your typeface. If Helvetica Regular 10pt exists as a different document on your computer than, say, Helvetica Regular 24pt, you have two fonts. (Back in the early Mac days, I had a unique font for every type size available.) Thanks to modern computer pixel fairy dust, we now use a single font to make any type size. But still, the font is the individual file on your computer.
So if you want to differentiate font from typeface, think of them this way: the lettering your kid drew on the sidewalk is a typeface made without a font. It was made with chalk, and your kid.
Zapf Dingbats is a computer font full of useful symbols—but it’s not a typeface.
My brilliant friend Frank is a linguist. I love this kind of stuff and pester him often with such questions. Because I actually listen to his answers, I know this is what he would say about font vs typeface:
“If two or more people use one word and they all understand what it means, it’s the right word. Words aren’t inherently right or wrong — they’re the tools we use for communicating. If they communicate successfully and reliably, they’re the right words.”
Can you imagine how disappointed I was? But I must admit, his wisdom is liberating.
So if you say “Helvetica is a great font and doesn’t need redesigning,” and all of your officemates know exactly what you mean, “font” was the right word.
I just can’t work with you.
Previously on Just Your Type:
Words matter. You want to get it right. So when it comes to ketchup versus catsup, which should you be using? Ketchup. See? See? I can get to the point. But I'm still going to ramble on about all the fun background bits. Like this, from our Department of Repetitive...read more
I had to laugh: only one typo in the message, but dang, what an exquisite typo. They misspelled typo.read more
You know what an italic font is. Bold type is simple enough to understand. Bold italic? Easy-peasy. But what if a font isn’t any of those?read more
About one in twenty manuscripts we receive starts with a "Forward." That makes sense because at that point it's the only direction you can go in the book, unless you want to read the title page again. The problem is that it is wrong. Where are we going with this?...read more
When you want to say something big — no, big — no, REALLY BIG, BIGGER THAN BIG, THE BIGGEST OF THE BIGS — should you choose italics, ALL CAPS, or underlined text? First, consider none of those. Try letting the text speak for itself, rather than using formatting to...read more
This problem came up in a book I was working on recently. The author italicized a lot of words, but didn't include any of his punctuation in the italicization. Put another way, his words were italic, but his punctuation was Roman. It left a lot of visual...read more
Do orphans, widows and runts still matter? For a million dollars, will you tell me what they really mean?read more
Graphic Artist Person asked you to provide a 300-dpi JPEG of your headshot. "Fine, right away" you say. You open your image editor and resize your lovey face using its export options, like this… …and you email her the resulting JPEG image. The next morning she writes...read more
I'd love to think the Flat Earth Society has a great sense of humor. More likely, they have more interest in being provocative than in being correct. And they don't read their own posts much, or the one above might not have hung around as long as it did. Now, if you...read more
I saw this sign at Target yesterday, in the Toy Department. Maybe it should have been in Back To School.read more