Kerning is king

Kerning is king

Okay, the photo they chose for their ad doesn’t help the confusion, but is their bar name one word or two?

I’m guessing it’s located close to either a hospital or a frat house. If the latter, it’s spelled “rapey.”

And c’mon, guys: it’s li’l, not lil’. The apostrophe goes in place of any missing letters. For example, Rock ‘n’ roll.